Evaluation: Effectiveness of Main Product (video) & Ancillary Texts (digipak/magazine advert)

As Alex explained, the constant underpinning of the video and my ancillary texts was psychedelic imagery and geometric shapes. This was also brought up from the audience feedback I received from the AS Media class that I was given feedback from. The constant colours of green, blue and red are seen throughout, on video, advert and digipak (especially the disks). This is an example of how colour scheme is utilised throughout a media product. 

Continuing the idea of colours and imagery, the element of water and fluidity is seen. This was connected to the narrative of the video and lyrics of the song, with reference to 'seals', 'sharks' and swimming. The imagery used in the video purposely replicates this idea of water as an element that is suppressing our protagonist and giving a sense of drowning and struggling to get to the surface. The fluidity of the disks that I have created give this connotation. Additionally, the ambiguous texture on the cover of the digipak could represent the waves of a river or of the sea, foaming. Finally, the connotation of fluids continues on to the texture of the magazine, as Sam's face looks as though it is 'dripping' away.  

The geometric, triangular patterns and reference to the number three is used constantly throughout all three texts. The video utilises the composition of the frame, where Fran tends to be center frame with Sami and Sam either side of her, denoting this concept of a 'love triangle'. Towards the end of the video, the protagonist Sam draws a triangle, making it obvious that the three characters are involved in this. Geometric graphics are used behind Sam on the magazine advert, yet actually in a tessellation patter working with the theme of the video and the 'toe to toe' / 'back to back' lyric denoting Joe Newman's explanation of the song being about 'intimate embraces'. The triangle geometry of the digipack artwork is also a tessellation pattern yet zoomed in on to one specific triangle with the artists name and title of the album itself.

With Sub Pop Records as my designated record label to release this digipak with, this means that Warner will be the distributors of the album. This means that I would be able to utilise the media giant Warner Brothers' other media departments, which would be an example of synergy. I could release the second disc available with the digipak as a DVD (which was my original plan) and use their Home Entertainment arm to also produce and distribute this extra disk of film footage. On this DVD would be the music video for 'Tessellate', thus the coherency of using the many factions of a major media institution to display many of my texts.