After creating 3 potential DigiPak using the same basic geometric template, I gave the option of the three to my audience. Giving the vote to the audience is a rare yet sometimes used by musicians to give a choice of the artwork to fans which will ensure that the fan base actually find the artwork aesthetically appealing. The artwork featured on the booklet in the middle slot of the DigiPak is the artwork that I was to use on the cover of the album.
This is the chosen artwork with a majority vote of 5 out of 8 of the votes of the 3 album artwork choices:
This is the chosen artwork with a majority vote of 5 out of 8 of the votes of the 3 album artwork choices:
The cover artwork uses the basic triangular tessellation pattern. Using the name of the chosen song for this album ('Tessellate') is a convention of some albums, where the self titled album usually has the title track first on the album's set list of songs. As discussed, I was to use textures on my album. At the location of one of the parts shown in the music video, in a dilapidated old building I found some tiles on the wall with the grey pattern seen edited on to the triangles which I believe looks almost like veins and arteries personifying the artwork, which relates to some of the symbolism and signs embedded in the music video for the track Tessellate.
Using an existing booklet for the template of the format for the booklet, then edited the artwork on and used the 'distort' transformation on Photoshop to fit in onto the booklet template. In this photo, the booklet is open on a surface with the spine facing upwards and the artwork on the surface. The left page of the booklet in this shot shows the conventional 'all tracks written and performed by...' Additionally I used an existing record label, Subpop Records, as the label that would hypothetically release this album. Subpop are an indie label. Also, Subpop have acts such as Mogwai in their artist rooster, who can be compared to sounding similarly to Alt-J.
This is the artwork that I created for the insert of my booklet, using another template of an existing album booklet. On the right page are the lyrics to 'Tessellate' featuring artwork relative to the music video. The colour blue is thematic throughout the album, similarly to that discussed on Foals' Total Life Forever. Blue represents a melancholy emotion of loneliness or sadness. Additionally the colour blue is used in the music video where Sam wears this colour throughout, representing the emotional state discussed. Here, on the lyrical artwork page, we can see a blue door with bars across it, which I shot at one of the locations used for the music video, which is seen on the long shot of the decrepit building seen on the left page of this booklet.
My reason for using this shot on the right hand side page of the blue door with bars is to visually represent the theme of the music video, where the blue door represents Sam, the protagonist in the video. Further more, the bars show how he is suppressed by his emotional attachment. My reasoning for positioning the door on the right of the frame to transfer onto the right of the page was to reinforce this idea that Sam has something missing - an emptiness which is seen also in the music video.
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